Get it out there!

I frequently look at businesses wherein the entrepreneur is diligently working through a thousand important issues necessary to operate a successful business, but hasn’t yet offered anything for sale.

Irrespective of the industry, the customer pain and solution the advice I offer here is always the same;

Your sole urgent priority must be to get your offer in front of customers.

What if I don’t have the back office systems in place to handle the business? What if the product isn’t complete? What if… (insert excuse here)

What I’m really looking for are the folks that show up with the results of a few weeks of adwords campaigns, providing a clear understand of what their target customers are looking for and how many of them convert into expressions of interest.

This cycle feeds intelligent product development and marketing spending.

Building the product before test-marketing is a thing of the past.

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